THIS IS WHAT I DO

Lean marketing

Analyze, positionnate, sell, measure, modify , influence and re do it again again. Here what I have learned working with startups to find the right product / market fit.

Rights defender

I am firmly fighting for women rights. I have created Womenabilty, a worlwide projet which aim to rebalance the way women and men use the public space. Womenability is now working with United Nation Women, City of Paris and different French departements.

Digital communication

I help organizations (TomTom France, Bultaco, Anita) to develop and execute their digital strategies according their brand identities and objectives. I have worked on products launch, events, activations….

Copywriting

I aim to write the right and fun story, the one which solve the communication problem with cleverness. My spirituals fathers : Bill Bernarch and Alain Michel

Filming/Photography

I am working on a web documentary showing the life experiences’ differences between women and men in 20 cities around the world. I am also a photographer for the magazine « Femmes d’ici et d’ailleurs »

Management

I create communities which make me proud, having fun and where members reach both their personnals and professonials aspirations.

World Travelling

I have traveled in 22 contries last year, creating partnership with more than 30 organizations (Twitter India, JC Decaux, Women Consortium, UN Women…). In three years, I ll be in a van exploring south america for one year with a new project.

Digital planning

I have elaborated a planning methodology than you can find here and I have worked as director of the planning strategic of Pavillon Rouge for 2 years, working with startup and key accounts (Publicis, PriceMinister, BedYcasa…)

Content writing

I am extremely passionate about what I do and I write about it in different blogs : Fredcaveza, LaReclame, Emarketinglicious. My next article : why being involved in a social project.

Social media

As a freelance, I managed the social media management departement of an ad agency specialised in sport : Agence Epic. I worked with two community managers.